Strategic Sales. Complex Deals. Results Achieved

We help Microsoft partners originate, shape and close AI and digital transformation opportunities.

Who we are

GAIS37 is a team of seasoned executives with deep experience in shaping and closing complex revenue opportunities.

We work as an extension of your sales execution team, connecting our valued customer relationships and their top priorities with your capabilities, and coordinating the people, decisions, negotiations and proposals needed to win.

Our fractional model gives you senior expertise for a specific deal, a strategic account or an agreed period to increase revenue and build relationships.

What we do

  • Solution Sales

    Turn customer needs into qualified opportunities and compelling propositions. We lead discovery, develop the business case and support negotiations through to closure.

  • Complex Deal Shaping

    Bring the right partners, stakeholders and commercial terms together. We coordinate the pursuit, resolve obstacles and maintain a clear close plan.

  • Strategy & Planning

    Decide where to compete and how to grow. We develop market strategies, prioritise accounts and establish practical sales plans, including where AI can improve sales execution.

  • Key Account Management

    Develop the long-term potential of important customer relationships. We build account plans, strengthen executive engagement and identify opportunities for expansion.

Expertise across the Microsoft Cloud

The Microsoft solution areas where GAIS37 helps partners shape and close opportunities.

Delivery is led by the Microsoft partner with the right specialist capability. We bring the commercial leadership around it: solution ideation, strategy, proof of concept and close.

Put data and AI to work

Organisations want better decisions, less routine work and improved services from their data and AI.

We help partners shape these opportunities around a defined problem, with the right controls for data, security and compliance.

Generative AI and agents

AI platform

Data and analytics

Security

Collaboration, communication and knowledge in one place

People work across chat, meetings, documents and devices.

We help partners propose secure ways to bring this together, with adoption and governance planned from the start.

Collaboration

AI at work

Business applications built around the way you work

Case management, portals, forms and workflow, built on low-code where it fits and full code where it is needed.

We help partners position new applications that connect to the systems already in place.

Business applications

Application development

Integration

A secure, scalable cloud platform

Organisations move, modernise and run workloads on Microsoft Azure with security built in.

We help partners make the case for planning landing zones, containers, serverless and identity together.

Compute and modernisation

Integration and events

Security and identity

Microsoft Solutions Partner

Core Technologies

The Microsoft platforms behind the opportunities we win with our partners.

  • Microsoft Azure
  • Microsoft 365
  • Power Platform
  • Microsoft Foundry
  • Copilot
  • Copilot Studio

We turn our partners’ Microsoft Cloud capability into qualified opportunities, credible business cases and signed agreements.

Industry understanding makes the difference

We shape opportunities around the customer’s operating environment, investment priorities and decision process.

  • Government

    Service delivery, operational efficiency and effective use of public resources.

  • Energy

    Asset performance, reliability and the demands of critical infrastructure.

  • Mining

    Productivity, safety, operational continuity and cost control.

  • Healthcare

    Service coordination, resource capacity and administrative efficiency.

  • Public Safety & Justice

    Case management, information access and coordination across institutions.

From opportunity to agreement

  1. 01. Qualify

    Establish the customer need, business value, funding and route to purchase.

  2. 02. Shape

    Develop the proposition with partner specialists. Align stakeholders, responsibilities and commercial terms.

  3. 03. Close

    Coordinate proposals, negotiations and approvals, then hand agreed commitments to the delivery team.

You work directly with our leadership throughout the engagement, with clear accountability and regular progress reviews.

Your expertise, our commercial drive

We work with Microsoft partners experienced in SaaS delivery and Microsoft Marketplace transactions.

You bring the technical capability and delivery capacity. We lead the agreed sales, brokering and stakeholder engagement. Together, we build a proposition the customer can evaluate and your team can deliver.

Engagements cover individual pursuits, named accounts or fractional sales leadership. Scope, responsibilities, confidentiality and commercial terms are agreed upfront.

Discuss a partnership

Our Industry Relationships

Let’s discuss the opportunity

A new market, a strategic account or a complex deal that needs experienced attention.

Tell us where you want to go and where you need us involved.

Sandton, South Africa

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